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  • Destination image of a city hosting sport event: effect on sponsorship 

    Alonso Dos Santos, Manuel; Calabuig Moreno, Ferran; Montoro Rios, Francisco; Valantine, Irena; Emeljanovas, Arunas (2014)
    Large revenues for the sponsor brands areconsistent with the importance of economic impact ofa hosted sport event. The aim of this study is to construct the influences of the image of a city that ...