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  • Facebook commerce usage intention: a symmetric and asymmetric approach 

    Dos Santo, Manuel Alonso; Alguacil Jiménez, Mario; Carvajal Trujillo, E. (2020-09)
    This study explores the antecedents of usage intentions to use Facebook commerce from an asymmetric point of view. The methodology consists of qualitative comparative analysis (QCA) asymmetric methods as well as structural ...