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Posicionamiento de los vinos chilenos embotellados en Porto Alegre (Brasil)
(Multidisciplinary business review, 2018-06-29)
En este artículo se busca determinar el posicionamiento de los vinos chilenos embotellados más consumidos en Porto Alegre (Brasil). Por un lado, Brasil es un mercado relativamente nuevo en términos de consumo de vino, con ...
Sports management and sponsorship; towards a new paradigm
(Journal of sports economics & management, 2018-07-02)
Academic literature on sports management has become more relevant over the last two decades as the economic importance of sports events and companies has increased. For some time now, sports managers have realised that the ...